ABOUT
Willow Peak is a commercial real estate venture investing in high quality urban office assets with a focus on redeveloping properties with a mixed-use strategy.
Launched in 2024, Willow Peak started with a simple goal: to reimagine what’s possible in urban real estate.
With over two decades of experience in diverse aspects of commercial real estate, founder Erin Fitzgerald believes that this crisis moment also provides an incredible opportunity to reimagine and re-create the core of our urban fabric.
Why invest now?
Unprecedented Financial Valuations: Current property prices for urban real estate are at a generational low. This is a once-in-a-lifetime buying opportunity. Even the best properties in the best locations can be acquired at steep discounts.
City Revitalization Plans: In response to the challenges posed by remote work, many cities are providing robust incentives through revitalization programs. Government entities are bundling the redevelopment of public physical infrastructure with enticing financial incentives for property conversions to materially impact investment returns.
The Emergence of Mixed-Use: What’s the winning redevelopment strategy for vacant office has been an ongoing question for investors. The answer is clear: consumers want dynamic spaces where they can live/work/play in the same space. Revitalizing office buildings to mixed-
use communities with short-term rentals, cool restaurants, high-end nightlife, and co-working spaces with a focus on wellness provides the blueprint to fit changing market demographics, and for making vacant office buildings successful investments going forward.