Erin Fitzgerald, former JLL broker and founder of Willow Peak, launched her commercial real estate firm with a mission to revitalize downtown Minneapolis. Recognizing the opportunity presented by the post-pandemic market downturn and rising interest rates, Fitzgerald acquired her first property, a five-story office building at 300 1st Ave. N., in partnership with Onward Investors. This location, near the North Loop and Warehouse District, is positioned for transformation into a mixed-use space, with plans to blend office, retail, wellness, and hospitality. Fitzgerald also leads the Minneapolis Renaissance Coalition, a public-private initiative aimed at revitalizing downtown through collaboration and investment. She envisions a vibrant, resilient urban space, focusing on adaptive reuse of buildings to attract foot traffic and support local businesses. Fitzgerald is also pushing for tax incentives, like the CUB credit, to make projects more feasible, and sees this as a pivotal moment for shaping downtown’s future.
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