Willow Peak, Onward buy downtown Minneapolis building for ‘repositioning’

Erin Fitzgerald, Founder and CEO of Willow Peak, and Onward Investors have acquired a 96,000-square-foot office building at 300 First Ave. N. in downtown Minneapolis as part of a broader strategy to revitalize the city’s core. This is Willow Peak’s first acquisition since its launch in 2024. The building, built in 1887, is 53% leased to Anaplan and has a rich history, including serving as the former headquarters for SuperValu. The new owners plan to reposition the property with a mix of uses, including office space, residential units, retail, entertainment, and wellness concepts. They are also exploring adding LED lighting to enhance the building’s façade. The property may be listed on the National Register of Historic Places to access historic tax credits. This effort aligns with the Minneapolis Renaissance Coalition’s vision of transforming the Warehouse District into a premier entertainment hub as part of the city’s downtown revitalization.

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